Featured

Customer Relationship Management Systems: Why Every Business Needs One

Many business owners understand that their customers are the most valuable assets in their business. However, many of them are still using traditional methods of collecting and storing customer data. Excel spreadsheets have been used over the years to record clients’ contact information. The challenge with spreadsheets is that an organization can lose all the stored data with just one click, and third parties can also access the confidential information recorded in spreadsheets.

Some business owners store clients’ business cards in addition to the spreadsheets. Communicating with clients when their contact details are stored in a pile of business cards or an outdated spreadsheet is difficult. The most efficient way to keep and share client data is through a customer relationship management system.

What is a Customer Relationship Management System?

A customer relationship management (CRM) system enables businesses to record all information and interactions with their clients and prospects in a centralized database. Sales managers can track all the interactions between sales personnel and clients and prospects. With a CRM system, a business can categorize all its contacts and update categories as leads convert to repeat customers. The system enables staff members to record all contact information, including the phone number, email address, name, or any other identifying information.

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World

Restored ocean will alleviate poverty, provide jobs, and improve health, finds report

141736_webIMAGE: With climate change and social inequity addressed, restoring the ocean will help alleviate poverty, provide livelihoods, and improve the health of millions around the world.

Credit: Lindsay Lafreniere

A healthy ocean will benefit global sustainable development in a number of ways, finds a new report published today by the Nippon Foundation-Nereus Program. With climate change and social inequity addressed, restoring the ocean will help alleviate poverty, provide livelihoods, and improve the health of millions around the world.

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Health

How light directly affects sleeping and waking

Humans are diurnal animals, meaning that we usually sleep at night and are awake during the day, due at least in part to light or the lack thereof. Light is known to affect sleep indirectly by entraining–modifying the length of–our circadian rhythms and also rapidly and directly due to a phenomenon known as masking. But while a great deal is known about how light affects circadian rhythms, little is known about the direct effects of light on sleep: Why do we tend to wake up if the lights are flipped on in the middle of the night? Why does darkness make us sleepy? Caltech researchers in the laboratory of Professor of Biology David Prober say they have discovered at least part of the answer: a specific protein in the brain that responds to light and darkness to set the correct balance between sleep and wakefulness.

Their work is described in a paper appearing online in the journal Neuron on June 22.

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US News

Study says close failing banks before they cost US billions of dollars

Billions of dollars could be saved if Congress revises a law to allow regulators to be more aggressive in reducing losses from insolvent banks, according to a recent study co-authored by a faculty member from Florida Atlantic University’s College of Business.

The paper, published in the July 2017 issue of the Journal of Banking & Finance, calls for the adoption of a new capital ratio that accounts for nonperforming loans and loan-loss reserves.

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Featured

Customer Relationship Management Systems: Why Every Business Needs One

Many business owners understand that their customers are the most valuable assets in their business. However, many of them are still using traditional methods... Read more »


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