Starbucks Customers Double-Charged Memorial Day Weekend

June 10, 2009

(ChattahBox)—Starbuck customers popping into their local Starbucks over Memorial Day weekend for a caffeine fix of their favorite Mocha Frappuccino and other popular coffee drinks, may have noticed a hefty price increase for the already high priced cups of coffee. A large coffee drink approaching $5.00 cost nearly double that at a time when many people are watching their pennies.

The Seattle, Washington based coffeehouse chain inadvertently double-charged one million customers during the holiday weekend at nearly 7,800 company-owned stores in the U.S. and Canada.

Customers who paid with a debit card or credit card were double billed. Starbucks said it has credited all customers who had double charges appearing on their statements on May 22 and May 23.

“We apologize for the inconvenience to our impacted customers and are relieved that the issue has been fully rectified,” Starbucks spokeswoman Trina Smith said.

Starbucks shares have fallen and the chain was forced to close some of its stores, as the recession and high unemployment rate has people rethinking the need for a high-priced cup of fancy coffee that could make a serious dent in a shrinking budget.

To stem the tide of shrinking sales, Starbucks recently entered into a controversial product placement deal with MSNBC’s Morning Joe show hosted by Joe Scarborough. The show’s entire logo was changed to read, “Morning Joe brewed by Starbucks,” with a prominent Starbucks coffee cup logo.

Jon Stewart recently chastised the Morning Joe crew for actively shilling for the coffee chain, as they openly swilled down Starbucks coffee drinks during their program.

Source


Comments

6 Responses to “Starbucks Customers Double-Charged Memorial Day Weekend”

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  4. grasshopper on June 12th, 2009 2:00 am

    this is bad timing for Starbucks… more bad PR is the last thing they need right now

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