L’Oreal Guilty Of Racial Discrimination, Court Finds

June 25, 2009

France (ChattahBox) – L’Oreal, the French cosmetics company, has been accused of racial discrimination, after looking for an all white sales team to push their Garnier Fructis line.

A job posting went out looking for the new groups of sales associates, who would be responsible for selling the Gernier products, as well as promoting them. The requirements cited the associates be “bleu, blanc, rouge”, a term that is widely used to describe white French citizens born to white parents, Times Online explains.

The case was out before the La Cour de Cassation, and it was found that the request was against France’s employment laws, and amounted to serious discrimination.

The claim also extends to Adecco, the temporary agency that hires out employees all over the world, and who sent all white staff for that position, as well as others at L’Oreal’s request.

The incident is expected to cause further backlash after the company denied claims that it has altered pictures of Beyonce Knowles to make her skin appear lighter in color. The denial to those claims have been officially seen as rather slim in light of this new information.

Despite the ruling, the court’s only awarded approximately $41,800 in damages to the campaigning group that originally files the legal motion with the courts.

No word has been received on how this ruling will effect those who work as spokesmodels for the company, such as Beyonce, Kerry Washington, and Eva Longoria.


Comments

One Response to “L’Oreal Guilty Of Racial Discrimination, Court Finds”

  1. Old Man Dotes on June 25th, 2009 2:59 pm

    How does a worldwide boycott of L’Oreal products sound? A permanent one; no international company should be allowed to continue doing business after an outrage like this!

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