Pfizer Didn’t Get Joke in ‘Viva Viagra’ Missile Stunt

September 8, 2009

(ChattahBox)—The giant drugmaker Pfizer, didn’t think it was funny when a man owning an outdoor advertising business decided to emblazon the phrase, “Viva Viagra,” on an old military missile and traipse around downtown Manhattan with it.

Pfizer sued for trademark infringement and received a ruling in its favor on Tuesday in U.S. District Court.

“Viva Viagra” is the slogan the drugmaker uses for its popular impotence drug; the now iconic “blue pills.”

Arye Sachs eventually parked the 20-foot-long “Viva Viagra” missile right outside Pfizer’s headquarters in a stunt to draw attention to his advertising business, which made use of retired military equipment.

Sachs argued his use of the Viagra slogan was protected under free speech rights and that his stunt was meant to get people to laugh. But the District Court Judge thought differently.

U.S. District Judge William Pauley ruled Sachs’ actions infringed on Pfizer’s trademark. “If defendants intended this to be funny, Pfizer did not get the joke,” said Judge Pauley.

Source


Comments

3 Responses to “Pfizer Didn’t Get Joke in ‘Viva Viagra’ Missile Stunt”

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