What I really think is happening here is that the government is kicking itself by getting outdone by someone with a better idea. freecreditreport.com is certainly more catchy and memorable than annualcreditreport.com, that probably is indeed responsible for some people not getting to the site they intended too. However, I don’t think that’s reason enough to go after the people.

What it basically comes down to in my opinion is how smart do you think the average consumer is. For someone to pluck down their credit card number for something and not read exactly what their getting into, is just plain idiotic in my opinion. Do we have to constantly provide safeguards to protect people from their own stupidity. I sure hope not. Credit monitoring is a service that these companies are providing, it is something that some people might like and find useful. Its not wrong to try and lure some people into it by offering them a little free incentive to try it out. It really is just Capitalism at its finest.

Check out my blog on whether or not the free credit report ads are misleading at… http://www.thedebtgazette.com/2009/11/are-free-credit-report-ads-misleading/