Flixster Inc. Acquires IGN’s Rotten Tomatoes
January 5, 2010
(ChattahBox) - Online movie information website Flixster Inc, announced this morning it has acquired via an all-stock swap, Rotten Tomatoes, a movie ratings site that focuses less on social networking and more on critical response and aggregation. Flixster and Rotten Tomatoes RottenTomatoes.com a subsidiary of media giant News Corp., had recently partnered in several areas before consummating this deal, including recently syndicating critic reviews from Rotten Tomatoes to Flixster’s online movie community, both on the Web and via Flixster’s mobile apps.
Flixster, privately held and based in San Francisco with 35 employees, plans to keep operating both sites independently. But chief executive Joe Greenstein said Flixster plans to continue to beef up both sites with each other’s features as part of an overall drive to catch up with popular movie sites like IMDB.com and Yahoo Movies. Combined, Flixster and Rotten Tomatoes claim they’ll have a database of more than 250,000 movies, 2.3 billion user reviews, half a million critic reviews, more than 20,000 trailers and videos, and reach an estimated 30 million monthly visitors worldwide.