Deal brings Tweets to Yahoo search results and portals

February 24, 2010

Yahoo is adding real-time Twitter content to both search results and Yahoo profiles, joining the fray of integrating social networking with search results. Yahoo users will also be able to view their Twitter feeds and post to the service directly from the Yahoo accounts, similar to the plans Yahoo announced to let Facebook users update their profiles from their Yahoo accounts.

The company has been featuring Twitter content in search results for some time but now that it will receive content directly from Twitter rather than having to pull it from the service through public APIs, said Jim Stoneham, vice president of communities at Yahoo. The entire public stream from Twitter will be accessible with Yahoo filtering it to show the most relevant results through search, Sports, Finance, Entertainment, and other areas of the site. Last October, Twitter signed similar deals to integrate tweets into Google and Microsoft Bing search results.  Analysts note that the Yahoo-Twitter deal goes a step or two further by enabling users to access their Twitter feeds and to make status changes from various Yahoo portals, including Yahoo Mail and Yahoo Sports.

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