7-Eleven to sell its own brand of beer
April 22, 2010
According to 7-Eleven, Game Day will be a store-brand premium lager beer, claiming it will be, “comparable in taste and quality to the top-selling national brand beers.”The convenience chain will launch Game Day, this month at stores nationwide, with aims to take advantage of the current economic downturn.
The beer is being made at the City Brewery in LaCrosse, Wisconsin and Game Day will be priced between $6.99 and $8.99 for a 12-pack, and $1.49 and $1.89 for a single. Game Day will be available in two varieties “Light and Ice.” Last year 7-Eleven launched the Yosemite Road private-label wines.