GM buying interest in Yoplait to secure foothold in U.S. yogurt market
May 18, 2011
You might think this was a case of strange bedfellows but actually they have been partners in the US since 1977. And now US automaker General Motors is buying a controlling stake in French yogurt maker Yoplait, according to Fox News. The move is to secure exclusive U.S. distribution rights to the world’s second-largest yogurt brand after Danone. General Mills, whose brands include of Haagen-Dazs ice cream and Cheerios cereals, expects the deal, which is subject to regulatory approval, to close at the end of May.