Cookbook That Calls For Freshly Ground Black People In Mass Reprinting
April 17, 2010
The book, Pasta Bible, was published by Penguin Group Australia.
In it, one recipe was mistyped and missed by the proofreader, not surprising given the fact that even the best readers will often miss one or two mistakes in a book.
The mistake is still a costly one, however. The typo books are still being sold, as it would be a great effort to recall from all books shelves the thousands of copies already released.
But 7,o00 new prints have been made, and an apology has been offered by the company, who say it was likely a mistake by a computer spellchecker program.
It seems a simple enough explanation, but some readers have expressed outrage.
“We’re mortified that this has become an issue of any kind and why anyone would be offended, we don’t know,” Bob Sessions, the head of publishing, said.
“It’s called the Pasta Bible…almost every recipe has ground black pepper in it, mostly in the same place [on the page].
“In one particular recipe a misprint occurs which obviously came from a spellchecker. When it comes to the proofreader, of course they should have picked it up, but proofreading a cookbook is an extremely difficult task. I find that quite forgivable.
“We’ve said to bookstores that if anyone is small-minded enough to complain about this … silly mistake, we will happily replace [it] for them.”
The reprinting will cost around $20,000 AU…and expensive typo, to be sure.