Jay Leno Back on Top, Beating Out Letterman
March 12, 2010
(ChattahBox)—-Jay Leno must feel somewhat gratified to learn, since his return as late night host, the latest ratings place The Tonight Show back in the top spot. At the end of Leno’s first week, sitting at The Tonight Show’s desk, he beat out Letterman and Jimmy Kimmel Live. Among total viewers, Leno dominated over Letterman with 5.58 million viewers compared to the gap-toothed comedian’s 3.66 million.
For the week ending March 5, Leno also won in the adults 18-49 category, which is coveted by advertisers.
His successful lead-in show also gave a much welcomed boost to Late Night with Jimmy Fallon, which won the late, late night ratings battle, beating out Craig Ferguson. Fallon led the adults in the 18-49 category, as well as total viewers.
During Conan O’Brien’s short stint as Tonight Show host, he was consistently dominated by Letterman, averaging only 2.5 million total viewers. And the pompadoured comedian was frequently beat out by Letterman, even in the adults 18-49 category.
But Conan is not looking back, after his exit from NBC. He enjoys a rabid online fan base, dubbed team CoCo and he is about to embark on a 30-city nationwide comedy tour that is already selling out.
Source: Hollywood Insider