Glenn Beck’s Rodeo Clown Empire for Suckers Brings in $32 Million a Year
April 8, 2010
(ChattahBox)—Forbes penned an interesting profile of Fox News’ Glenn Beck right-wing money-making machine. And two things stood out. Number one: Beck’s idiotic conspiracy theories and incendiary schtick fills his pockets with $32 million a year. And Number two: The self-described “rodeo clown,” says he “doesn’t give a flying crap” about politics. What does he care about? Making money, now that’s serous business Beck told Forbes. To all you suckers out there buying hook-line-and-sinker, Beck’s incendiary hatemongering, Beck reminds us that he is in the “entertainment” business.
Let’s examine Beck’s idea of entertainment. He has appointed himself the head wingnut “progressive hunter” fashioned after “Israeli Nazi hunters.” According to Beck’s nightly chalkboard rants, progressives are also “vampires” who have a “taste of blood” and plan to imprison people in “death camps.” And let’s not forget Beck’s attack against President Obama of being “a racist with a deep seated hatred of white people” and of committing “Chicago thuggery” which “borders on treason.”
Forbes’ profile barely hides its admiration for Beck’s ability to “monetize virtually everything.” :
“With a deadpan, Beck insists that he is not political: “I could give a flying crap about the political process.” Making money, on the other hand, is to be taken very seriously, and controversy is its own coinage. “We’re an entertainment company,” Beck says. He has managed to monetize virtually everything that comes out of his mouth.”
“That monetization has proven incredibly lucrative. Beck’s Mercury Radio Arts, dubbed “Glenn Beck Inc.” by Forbes, generated $32 million over the last year, and only $2 million of that total came from Fox News. The majority was the result of book sales, speaking engagements, merchandising, and assorted Beck-related publications (magazines, website, newsletter).”
And there is a quote from an industry insider, who cast doubt on Beck’s incendiary far-right political affiliations outlined nightly on his signature chalkboard:
“I don’t necessarily believe that [what Beck says] is reflective of his own personal politics — I don’t even know if he has personal politics,” said Michael Harrison, publisher of Talkers, a trade magazine devoted to talk radio. “I see him as a performer.”
A performer at what cost to our political discourse?