Campbell Brown Quits CNN: People ‘Don’t Want to Watch’ My Show
May 19, 2010
(ChattahBox)—-In a move that’s not unexpected, political news anchor Campbell Brown announced on Tuesday she was leaving CNN. With falling ratings and a tough 8 p.m. time slot, Brown honestly admitted in her statement that not enough viewers wanted to tune in to her nightly show of political analysis and commentary on the news stories of the day.
Up against her competitors, Bill O’Reilly of Fox News and Keith Olbermann of MSNBC, Brown has consistently lagged behind in the ratings, according to the New York Times:
“Compared with those bombastic opinion shows, her weeknight news program, titled “Campbell Brown,” has struggled to gain an audience. It has attracted an average of 591,000 viewers so far this year, while “Countdown” on MSNBC has averaged one million, and “The O’Reilly Factor” from Fox, 3.34 million. Nancy Grace, who hosts a tabloid-style crime and justice talk show on CNN’s sister channel HLN, has averaged 724,000 viewers at that hour.”
Brown was released from her CNN contract, offering the struggling cable news station a chance to replace her show with one that may entice more viewers.
“The simple fact is that not enough people want to watch my program, and I owe it to myself and to CNN to get out of the way so that CNN can try something else,” she wrote. “CNN will have to figure out what that is.”
And Brown acknowledged she was not cut out to be a controversial pundit. “Shedding my own journalistic skin to try to inhabit the kind of persona that might coexist in that line up is simply impossible for me. It is not who I am or who I want to be; nor is it who CNN asked me to be at any point,” added Brown.
Brown arrived at CNN from NBC two-years ago as a respected political journalist, but she never seemed comfortable in her half pundit and half journalist role at the cable news station.
Brown will stay on until CNN can come up with a replacement program.
Photo Credit: CNN