U.S. Lawmaker Fights Web Tracking Without Consent, NebuAd

July 18, 2008

A U.S. lawmaker is pushing to force Internet service providers to get consent from a customers before tracking them....Washington (ChattahBox) – A U.S. lawmaker is pushing to force Internet service providers to get consent from a customers before tracking them.

Democratic Rep. Edward Markey, chairman of the House subcommittee on telecommunications and the Internet has come out and pushed for Internet service providers to get permission from customers before they continue with web tracking.

He believes customers should have the option as to if they want to be tracked or not, as technology for tracking can reveal a great deal of personal information.

He made these comments in a prepared statement at a subcommittee hearing on Thursday, and also grilled the advertising NebuAd.

The chief executive of NebuAd also testified on Thursday, stating that the idea behind the ad network and tracking is to benefit customers, giving them ads they want.


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