Wind and Sun Power the Billboard on Times Square

November 17, 2008

Eco-friendly BillBoard on the Times SquareNew York (Chattahbox) – Times Square will have its first environment friendly billboard today. However, it may not be as spectacular and dazzling as its neighbors on the Great White Way. It is powered by 16 wind turbines and 64 solar panels which will save approximately $12,000 t0 $15,000 electricity costs. The company, Ricoh Advertising, says that the electricity drawn by such a billboard will power six home annually. It will also keep 18 tons of carbon out of the environment which makes it more eco-friendly.

The billboard will be lit by the flood lights rather than the light-emitting diodes. It does have one set back that it may go dark during prolonged spell of absence of the sun or the wind. Ricoh has not put any backup power source for the billboard. “The point is that there are ways of being environmentally friendly to the planet, even on a billboard,” said Ron Potesky, spokesman for Ricoh Advertising Corp..

Ricoh Advertising Corp. of Japan will construct the 35,000 pound advertising sign board. The sign board will by 126-foot wide and 47 foot tall. It will be put up 55 feet above the street level on the corner of the 7th Avenue and 42nd street. It will have an official lighting ceremony on December 2008.

The new eco-friendly billboard is not the first one of its kind in the US. Last year, Pacific Gas and Electric set up a billboard in San Francisco powered by 20PB panels. However, the Times Square billboard has wind power which is absent in its San Francisco predecessor. The vertical and cylindrical turbines using wind technology will be the main source of energy for the billboard.


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