Re-branding the Windows Live Search!

November 24, 2008

(ChattahBox) — According to the various speculations doing rounds in the industry, Microsoft is planning to re-brand and re-launch its Windows Live Search feature. Microsoft has recently acquired the domain name Kumo.com for its new brand and is re-directing its internal traffic to the new testing site. The re-launch of the re-branded search feature is expected around early next year. Sources close to the company report that the brand name could still changes as the whole process was still under testing stage.

Microsoft has denied proposing any acquisition bids for Yahoo! but it says that it is still open to discuss an alliance for the search features. The new branding strategy suggests that Microsoft it is ready to revitalize its own search features and re-establish itself in the market. Its recent move to acquire Tahoo’s talent search is yet another indication of Microsoft trying to beef up its own search muscle. It has also hired Yahoo Search executive, Sean Suchter, to be the General Manager of Microsoft’s Silicon Valley Search Technology Center “working on Live Search.”

Microsoft’s President, Kevin Johnson, had also earlier indicated at the Search Marketing Expo conference that there may be possible changes of the company’s “Live” brand. He stated that multiple identities of the same brand were confusing for the users. He also suggested that a “brand fix” is needed by Microsoft as it has dropped its bid to acquire Yahoo!

Kumo means ‘Cloud’ in Japanese and it still remains to be seen whether Microsoft re-brands its existing search facility or launches an altogether new service for its users under this brand.


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