“Bing It” Instead of Google It? Microsoft Thinks So

May 26, 2009

(ChattahBox)—In yet another search engine war about to be unleashed on the unsuspecting public, Microsoft is betting that throwing money towards a massive ad campaign to promote its new search engine, “Bing,” formerly named, “Kumo” will make all the difference.

According to AdvertisingAge, Microsoft plans to go after Google and Yahoo and other search engines with a $80 to $100 million onslaught of online, TV, print and radio advertising to establish the Bing brand.

In the advertising biz, this is considered a huge campaign, considering Google’s advertising budget was just $25 million last year. With most search engines pretty much the same in terms of results, Microsoft plans to saturate the media with Bing to such an extent that the public may just eventually give in and cry “Uncle.”

However, computer users are so accustomed to “Googling” everything it has become a cultural slang term. For users to simply switch allegiances and ingrained search habits, because of Microsoft’s ad campaign, is a tall order. But Microsoft would be happy with a decent share of the search engine advertising market to build upon.

Additionally, once users switch and give Bing a try, it not only must at least match Google and other search engines with search results, but also provide a distinct user experience with more bells and whistles for users to return.

The tests runs of Bing are said to offer improved filtering tools with an interface similar to Google, but with different multimedia search results. With searchers increasingly seeking media from the likes of YouTube, Hulu and others, this difference may just be what sets Bing apart from Google and the rest of the pack.

Meanwhile, the WPP Group-owned ad agency, JWT has been tapped for the Bing campaign. Famous for its now iconic jingle, “Oh, I wish I were an Oscar Mayer wiener,” JWT would need to score a similar blockbuster ad campaign to convince people to switch search engines.

Source


Comments

3 Responses to ““Bing It” Instead of Google It? Microsoft Thinks So”

  1. “Bing It” Instead of Google It? Microsoft Thinks So < It’s all about the trends on May 26th, 2009 7:12 am

    […] of online, TV, print and radio advertising to establish the Bing brand. In the advertising biz, t click for more var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : […]

  2. Microsoft Shows Off Bing Search Engine At ‘All Things Digital’ Conference | ChattahBox News Blog on May 28th, 2009 5:22 pm

    […] fully operational around the world by June 3rd. You’ll soon see a media blitz, as Microsoft plans to roll out a $80 to $100 million onslaught of online, TV, print and radio advertising to establish the Bing […]

  3. SARAHuS32 on January 14th, 2010 6:20 pm

    People have an access buy the pre written essay and buy an essay at the research paper writing service just about this topic.

Got something to say? **Please Note** - Comments may be edited for clarity or obscenity, and all comments are published at the discretion of ChattahBox.com - Comments are the opinions of the individuals leaving them, and not of ChattahBox.com or its partners. - Please do not spam or submit comments that use copyright materials, hearsay or are based on reports where the supposed fact or quote is not a matter of public knowledge are also not permitted.