Ning: Niche Social Networking for Everyone

May 26, 2009

(ChattahBox)—Ning offers an online platform for a unique social networking experience that is about to give Facebook and Myspace a run for their money, as Ning’s diverse social community just crossed the one million mark of self created networks.

Ning was designed specifically to carve out a corner of the Internet for people to express their passions and share common interests, while at the same time, building buzz and excitement for their causes, businesses enterprises and activities.

Ning is a Silicon Valley based company, co-founded in 2004, by CEO Gina Bianchini, a former financial analyst at Goldman Sachs and Marc Andreessen the founder of Netscape. They both looked at current social networking sites and decided they could take the concept to the next level.

Instead of subscribing to one giant network, Ning allows users to create their own, complete with their own custom layouts, profiles, blogs, videos and chat applications. The Ning networks are infinitely customizable with endless possibilities to accommodate individual interests, such as musicians seeking to centralize their fan base and ticket sales.

Some of the unique networks include rabid fans of the “Twilight” teen vampire books and movies, the wacky podcasters, Ask A Ninja, skateboarders and a network for sufferers of diabetes. The list is endless.

Ning’s code was left open, to allow for future add-ons and apps and the company just added nearly one hundred new “Ning Apps,” based on the OpenSocial standard, with more to come. The apps range from Cartfly, which makes it easier to sell merchandise on a Ning network, Wildfire, which creates Wikis and conducts contests and Tokbox, which offers live video chat.

App developers now have another source of revenue to add to the list, besides iPhone and other platforms.

Ning has all the appearances of a growing enterprise. The social network company had 4.7 million unique visitors as of January, with about 20 percent of its one million networks continually active.

With its endless opportunities to create custom networks, Ning can be compared to a virtual example of a real-life developing village. Brick by brick, another storefront, non-profit enterprise, entertainment venue and social club appear to form a vibrant and rich online community.

Bianchini, envisions a bright future for Ning, believing it could transform the Internet experience for people in the same way that blogs did.

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One Response to “Ning: Niche Social Networking for Everyone”

  1. Ning: Niche Social Networking for Everyone | ChattahBox News Blog « Networking on May 27th, 2009 3:11 am

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