Microsoft Shows Off Bing Search Engine At ‘All Things Digital’ Conference

May 28, 2009

(ChattahBox) — Microsoft introduced the public to it’s new search engine, Bing, at  News Corp.’s All Things Digital conference today.  Microsoft Senior Vice-President Yusuf Mehdi, who called Bing “more of a decision engine,” put the revamped ‘Live’ engine through it’s paces. Microsoft’s main pitch with Bing is that today’s search engines often force users to make multiple queries to finally find what they want. Bing leveraging key Microsoft acquisitions, such as semantic search provider Powerset and travel site Farecast, aims to simplify that process by better understanding what you’re looking for, breaking down search results into categories and bringing back more information on the search results page, without requiring clicking through to external sites.
Bing focuses on four search subsets—shopping, local, health, travel, and new interactive features to narrow down the consumer’s choices and bring more relevant information quickly to your fingertips.  Bing also introduces more non-textual content and features, such as video, Best Match, Deep Links, Quick Preview, Related Searches, Web Groups, and Quick Tabs. The depth and categories of the searches seems to offer more opportunities for ad revenue. First impressions are Bing is worth a good test drive. Microsoft will begin rolling out Bing June 1st and expects it to be fully operational around the world by June 3rd. You’ll soon see a media blitz, as Microsoft plans to roll out a $80 to $100 million onslaught of online, TV, print and radio advertising to establish the Bing brand.


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