Microsoft to honor Yahoo policy and delete search data after 3 months
January 23, 2010
(ChattahBox) – The planned 10-year search and advertising partnership between Microsoft Corp. and Yahoo Inc. is set to go through later this year, if it gets past antitrust reviews. Earlier this week, Microsoft complied with the EU’s request to cut down search data retention to six months, to fight fraud, secure systems and meet legal obligations. Until now, the software giant has retained that data for 18 months, while Google still retains data for 9 months. But for the partnership, Microsoft will have to follow Yahoo’s policy of keeping search data and delete any personal data it gets from Yahoo after three months.
“Microsoft will follow Yahoo’s privacy practices for search data that it receives from Yahoo,” Brendon Lynch, Microsoft’s senior director of privacy strategy, wrote in an e-mail to eWEEK. “In particular, Microsoft will adhere to Yahoo’s data retention policy with respect to all searches and IP addresses that Yahoo collects and passes to Microsoft.”
The European Commission set a Feb. 19 deadline for its review that will allow Microsoft full access to Yahoo’s search engine so it can be used to help enhance its own search engine, Bing. Yahoo in return assumes exclusive worldwide sales duties for both companies’ search advertisers. Antitrust regulators in the U.S. are also reviewing the planned partnership, as it would effectively reduce the market to two internet search engine players.