YouTube To Offer Movie Rentals With Official Deal
January 27, 2010
Users from the U.S. will be able to rent up to five films for $3.99, which will be available for viewing for up to 48 hours upon first viewing.
The move is the next step towards long-upload dominance for the web giant, which will retain a small fee from each rental while the rights remain in the hands of Sundance and the movie makers.
UK deals may also be in the works, and it is believed that they may begin extending to other studios.
“Anything that brings more content to the YouTube community is a good thing. And making content available for rent will give our partners unprecedented control over the distribution of their work − they can decide the price of their videos and the rental duration, they can decide when and where their content is available and they can keep 100% of their rights,” an official statement from the company said.