No More Free Rides at Ning: Pay Up or Leave
April 16, 2010
(ChattahBox)—Ning, the popular social networking platform that allows users to create free networks on any topic they choose, except porno, has now decided to throw the freeloaders out. Ning announced drastic changes this week, which include abolishing its free networks in favor of paid subscriptions.
Ning is a Silicon Valley based company, co-founded in 2004, by Gina Bianchini, a former financial analyst at Goldman Sachs and Marc Andreessen the founder of Netscape. Based on a free social networking model paid for by advertising, Andreessen, is now taking the company in a different direction. New CEO Jason Rosenthal, put in place after Bianchini recently left the company, informed employees in an internal memo that 40 percent of them would soon be let go. And he added that Ning would now be focusing on paid premium networks. Current users of free networks will have to either pay up or leave Ning and go elsewhere.
After his internal memo was leaked, Rosenthal released a statement to the media:
“Within 90 days, we will launch the next generation of Ning, which will include a range of new premium features and services for our Network Creators, a new mobile experience, and a new set of APIs.” He added that he and Andreessen will “work diligently with everyone affected by this to help them find great opportunities at other companies.”
Ning currently hosts 2.3 million diverse social networks.