California to Raise Cash With Digital License Plate Ads?
June 23, 2010
(ChattahBox)—Pretty soon the economically strapped state of California, will be selling ad space on the sides of garbage trucks, and police cruisers to raise cash. But for now, a state lawmaker has his eye on digital license plates, capable of flashing advertisements and emergency messages, such as Amber alerts. How long do you give the right-wing before they start freaking out over microchip indoctrination, and the Mark of the Beast paranoia?
Democratic state Sen. Curren D. Price Jr. of Los Angeles sponsored a bill that would allow the California Department of Motor Vehicles to team up with technology companies to investigate “researching, developing and implementing new technology.”
Trial runs of the digital license plates would be conducted by the tech firms and the results would be sent to lawmakers for review, before a bill is sent to the governor’s desk.
Price views the proposal as a creative way to raise revenue for a state that is suffering from a staggering budget shortfall requiring draconian cuts in services.
“State governments are facing unprecedented budget shortfalls, and are actively rethinking the use of existing state assets to create new ongoing revenue opportunities,” Price said in a statement.”
“To avoid being a distraction to motorists, the plates would only start showing ads after a vehicle was stopped for four seconds, such as at a red light or traffic jam, according to media reports. The vehicle’s license plate number would always be in view.”
Photo Source: Wikimedia Commons/Coolcaesar/Car seen heading northbound on the Junipero Serra Freeway