Barbie Checks In at Foursquare for Scavenger Hunt
July 17, 2010
(ChattahBox)—Barbie is leaving her fab hot pink Dream House to embark on a four-city summer scavenger hunt. The iconic, nearly anatomically correct fashion doll, with impossibly long gams, a tiny waist and a DD-cup size, has now morphed into a working video camera. Barbie Video Girl is making use of social media, by dropping her scavenger hints on Foursquare and Twitter. How very 21st century of Barbie!
Foursquare, a mobile app that’s described as “a cross between a friend-finder, a social city-guide, and a game that rewards you for doing interesting things,” is the perfect match for the celebrity Barbie Video Girl promotion.
Participants in the scavenger hunt will be required to check in on Foursquare and also scan Barbie Video Girl’s Twitter feed for clues. A street team of Barbie lookalikes will be on hand in San Francisco, Los Angeles, Chicago and New York to award winners a Barbie Video Girl.
Mattel, Inc. is apparently trying to profit from the YouTube generation of tween girls.