Google Acquires Visual Search Engine Like.com

August 22, 2010

(ChattahBox) – Visual search and shopping startup Like.com has announced on its site today that it had agreed to being acquired by Google. Rumors that Google and Like were in acquisition talks earlier this week first surfaced on TechCrunch, but note from chief executive Munjal Shah on the company site confirmed the deal without offering many details, such as acquisition price.

“We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more,” Shah wrote. “We didn’t stop there, and we don’t have plans to stop now. We see joining Google as a way to supercharge our vision and supercharge our passion.”

While he terms of purchase are not known, it is estimated that Google had to pay more than $ 100 million for this purchase. The acquisition is seen as strategic to Google’s battle to fend off Microsoft Bing, which includes the ability to search products based on visual characteristics (similar to Like).


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