Blekko Search Engine Offers Results Minus the Spam

November 1, 2010

(ChattahBox Technology News)—There’s a new search engine in town, called Blekko that offers users results without the annoying spam and junk articles from content farms. The specialized search engine filters through the clutter so you don’t have to, by way of its proprietary slashtag technology. Blekko won’t be giving Google developers sleepless nights anytime soon, but the new kid on the block provides a service for power users and others whom want to zero in on trusted sites.

Blekko is up and running in beta form today, starting with seven automatic slashtag categories that are notorious for producing search results riddled with spam and malware. Mashable reports that more default categories are in the works. And thousands of user-created slashtags are already up and running, with more to come from a Wikpedia-like setup.

“The most significant upgrade to Blekko’s search engine is the addition of slashtags that auto-fire for queries that fall into one of seven categories: health, colleges, autos, personal finance, lyrics, recipes and hotels. Every time a Blekko user’s query is determined to be in one of these categories, Blekko will automatically append the associated slashtag to the query and limit results to just the subset of URLs that fall under that slashtag.”

The slashtag formula looks like it would come in handy for specific product searches for the holidays. For example, a search for an iPad could be narrowed to just one website, as The New York Times points out.

“Users can also search for results from one site (“iPad/Amazon,” for instance, will search for iPads on Amazon.com), narrow searches by type (“June/people” shows people named June) or search by topic. “Climate change/conservative” shows results from right-leaning sites, and “Obama/humor” shows humor sites that mention the president. Blekko has made hundreds of these slashtags, and users can create their own and revise others.”

CEO Rich Skrenta and co-founder Mike Markson believe they can turn a profit, as soon as Blekko attracts queries from at least one million users on a daily basis.

Once you become accustomed to the slashtag feature, you can become part of the project and create your own tags.

There’s certainly something to be said for clutter-free search results, but will enough users flee from the search engine giant Google to make Blekko a success?


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