Google Launches Online Fashion Boutique for Women

November 18, 2010

(ChattahBox U.S. News)—Google doesn’t want to be left behind in the $19 billion online apparel and accessories market, so the Internet behemoth has launched its fashion site Boutiques.com, which will use a several features, including a Google algorithm, to recommend particular items to shoppers, the Wall Street Journal reports.

Boutiques.com won’t directly sell fashion items, but “uses human curators, visual recognition, and machine learning technology” to recommend items to shoppers, then directs those consumers to sites where they can buy the products, which include such names as Ralph Lauren and Juicy Couture, WSJ reports. The site is only available in the U.S. and only offers womens’ products, but Google expects to expand that in the future.

One unique feature of the site will be that shoppers can search for items that a Boutiques.com expert chose, along with other items that Google’s algorithm has determined are similar—that way, shoppers can create personalized virtual boutiques for themselves, WSJ notes. The concept may be modeled after the similar site Like.com, which Google acquired in August for about $100 million.


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