KFC Aussie Cricket Ad: Give Fried Chicken to ‘Awkward’ Black Crowd (Video)
January 5, 2010
(ChattahBox)—-The Kentucky Fried Chicken fast-food enterprise is running an ad in Australia with some helpful tips for white people who find themselves surrounded by a crowd of unruly black folks. Offer them fried chicken of course! The ad, entitled “KFC’s Cricket survival guide,” features a white Cricket Australia player and is being condemned as racist.
KFC has been a major sponsor of Cricket Australia, as the sport’s “official fast-food restaurant,” since 2003. The fast-food fried chicken chain sponsors the international Twenty20 cricket matches and the domestic Twenty20 competition. And many of the star players on the men’s cricket team, such as Australian captain Ricky Ponting regularly appear in ads promoting KFC.
The ad, produced when the team was playing the West Indies, has been airing during the recent coverage of Australian rugby matches.
The spot depicts a white Cricket player sitting alone in the stands watching a cricket match surrounded by black people singing and dancing. The white Cricket player becomes exasperated and covers his face with his hands.
The player dressed in his Cricket uniform then says: “Need a tip when stuck in an awkward situation? The Cricket player then holds up a jumbo-sized bucket of KFC fried chicken to tame the black crowd. As the black spectators start reaching for the chicken the white player exclaims: “Too easy!”
Last year, a group of nutrition experts criticized Cricket Australia’s relationship with KFC, citing an obesity epidemic in Australia. Professor Stephen Colagiuri of the Institute of Obesity Nutrition and Exercise at Sydney University, said it is “unhelpful and even irresponsible” for Cricket players whom are idolized by young fans to promote unhealthy eating habits.
But Cricket Australia spokesman Peter Young doesn’t plan on terminating the lucrative sponsorship deal with KFC. Young said, “we’re very grateful for the support they provide us,” and that KFC fast-food chicken is not unhealthy if eaten in moderation. However, an ad depicting racial stereotypes is unhealthy at any level.