Saints-Colts Super Bowl’s Viewers Surpasses M.A.S.H. Finale
February 8, 2010
(ChattahBox)—The Saints-Colts Super Bowl match up exceeded all expectations, providing viewers with a highly-entertaining and competitive game, with an endearing background story, as the Katrina ravaged City of New Orleans embraced their championship football team. It was not only the New Orleans Saints’ first Super Bowl win, but also the first time the long-beleaguered franchise made it to the big game. The Saints’ 31-17 win over the Colts also scored another first: it was the all-time most-watched TV program in history, surpassing the final episode of the series M.A.S.H.
CBS’ Super Bowl coverage averaged 106.5 million viewers, peaking at 114.1 million from 9:00-9:30 pm ET, topping the 106 million viewers for the M.A.S.H. finale, which aired on February 28, 1983.
The entire 2009/2010 NFL season was also the most-watched regular-season since 1990. And the conference title game drew the most viewers since 1982.