Republican Fundraising Strategy: Stoke ‘Fear’ of Obama and ‘Socialism’
March 4, 2010
(ChattahBox)— The veil has been lifted off of the public veneer of Republican fundraising strategies, with Politico’s expose yesterday of a 72-page PowerPoint document, which details plans to stoke “fear” of President Obama and pledges to “save the country from trending toward socialism.” The document also contains an offensive slide, entitled “The Evil Empire,” which contains a crude caricature depicting Obama as the Joker from Batman labeled Socialism; an image frequently seen at tea party protests. When news that the controversial document was published, reached the Republican National Committee, staffers moved quickly to try and distance Chairman Michael Steele from its contents, claiming he wasn’t aware of it. But this particular horse has already left the barn, as it were, and despite all of the backtracking in the world, it’s been obvious for quite some time that the Party of no ideas will sink to despicable levels of fear and hate-mongering to reclaim power.
According to the report in Politico, the document not only spells out in graphic terms, the Republican strategy of capitalizing on voter’s fears and prejudices, but also considers its donors to be idiots:
“The Republican National Committee plans to raise money this election cycle through an aggressive campaign capitalizing on “fear” of President Barack Obama and a promise to “save the country from trending toward socialism.” The strategy was detailed in a confidential party fundraising presentation, obtained by POLITICO, which also outlines how “ego-driven” wealthy donors can be tapped with offers of access and “tchochkes.” The presentation was delivered by RNC Finance Director Rob Bickhart to top donors and fundraisers at a party retreat in Boca Grande, Florida on February 18, a source at the gathering said.”
A hard copy of the PowerPoint document was left at the Gasparilla Inn & Club hosting the $2,500-a-head retreat, and was retrieved by a Democrat and given to Politico.
Besides the offensive cartoonish depiction of President Obama as a Socialist Joker, “The Evil Empire” slide also depicts House Speaker Nancy Pelosi (CA) and Senate Majority Leader Harry Reid (NV), as Cruella de Vil and Scooby-Doo, respectively.
Another slide asks: “What can you sell when you do not have the White House, the House, or the Senate…?” The answer: “Save the country from trending toward Socialism!”
The marketing section continues with a slide that divides potential donor groups into direct marketing and major donors, with the smaller direct marketing donors under the heading “Visceral Giving” and the major donors tagged with the heading, “Calculated Giving.”
The motivations of the smaller tea party dupes, include “Fear,” “Extreme negative feelings toward existing administration” and “Reactionary.”
And the motivations of the major donors, include “Networking Opportunities,” “Access,” “Wall of Fame” and “Ego-Driven.”
RNC spokesman Doug Heye responded to the controversial characterizations of Obama and House and Senate leaders in the fundraising document, saying “Fundraising documents are often controversial. Obviously, the chairman disagrees with the language and finds the use of such imagery to be unacceptable,” Heye said “It will not be used by the Republican National Committee — in any capacity — in the future.”
Democratic National Committee spokesman Brad Woodhouse, said “If you had any doubt, any doubt whatsoever, that the Republican Party has been taken over by the fear-mongering lunatic fringe, those doubts were erased today.” “Republicans across the country have cheered on crowds where these very images appeared, added Woodhouse.
Somehow, I don’t think there are enough Republican-themed tchochkes in the entire universe to appease potential donors, after they realize they have been mocked as ego-driven and motivated by fear and distrust of our first black president. And the offensive cartoon imagery is not only crude, but juvenile.
The entire document was absent of any Republican ideas or policies and relied instead on fear, hate and bigotry, which is par for the course.