British Airways Promotes ‘Osama bin-Laden’ Mobile-Boarding Pass
June 2, 2010
(ChattahBox)—What a great marketing tool to promote a new mobile boarding pass system! British Airways, provided a mock-up of a first class, frequent-flier boarding pass under the name of notorious 9/11 al-Qaeda terrorist Osama bin-Laden to illustrate its new service. Now wouldn’t that send you running to book your next flight with the Brit airline?
An article about British Airlines new speedy and convenient boarding pass system, appeared in a staff magazine, with the offending boarding pass made out to Osama bin-Laden:
“The photo appeared in the LHR News, the company’s internal staff magazine covering London’s Heathrow Airport. The image accompanied an article spelling out the benefits of the mobile-boarding setup, which permits users of mobile digital devices to print out their boarding passes on the fly. The boarding pass reads “Bin Laden/Osama” and appears in the graphic panel of a user’s iPhone.”
British Airways is investigating the embarrassing not-so-funny joke. An airline spokesman, said “a mistake has been made in this internal publication and we are working to find out how this occurred.”