Yahoo! strikes search deal with Virgin Mobile in England

December 1, 2008

LONDON (ChattahBox) – Hoping to gain an edge on rival Google in the nascent mobile search and advertising markets, Yahoo has made an agreement with Virgin Mobile, making Yahoo search the exclusive pre-installed search service for Virgin’s 4 million mobile subscribers in Britain, the two companies said on Monday.

Yahoo having lost the battle for dominance in the desktop computer search market, is now spearheading its European efforts in Britain. The deal takes Yahoo!’s market share of the UK mobile search audience to 80% and follows similar deals with Orange, O2, 3 and T-Mobile.

Yahoo aims to make itself a favorite starting point for Internet consumers, providing easy access to popular services and relevant information without needing to own those services and information itself. The new Virgin Media portal, available from December 8, will allow customers to access news, music, video and games, as well as Yahoo!’s oneSearch internet search service. Yahoo! claims oneSearch intuitively returns results directly on the first screen so that customers don’t have to navigate through numerous links to find the information they want.

Yahoo hopes to announce similar arrangements in the near future for France, Germany, Italy and Spain.


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