Amazon Buys Zappos In Attempt To Expand Apparel Sales

July 23, 2009

California (ChattahBox) – Amazon has taken their first legitimate step in expanding to apparel after striking a deal to buy Zappos for almost $928 million.

Amazon had created their own footwear store in 2007, called Endless.com, with less than stellar results. In fact, many had never even heard of that website after it’s release, leaving Amazon struggling to sell enough to keep them afloat in that particular niche.

But now they have decided to go with an already well known, well loved, name. Zappos has a large customer base that has shown a great deal of loyalty to the brand, resulting in huge annual profits.

Their buyout is expected to be a positive move from both companies, as Amazon execs have promised Zappos that they can continue to run their own business, without any interference.

“A big part of the reason why Amazon is interested in us is because they recognize the value of our culture, our people, and our brand,” Tony Hsieh, the chief executive of Zappos, was quoted by Reuters.

That is good news for all Zappos fans, who admire their stock, shipping policy, and the respect for customers they have long since been praised for.


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