Dollar General IPOs this week

November 9, 2009

(ChattahBox) — Discount retailer Dollar General Corp. is set to make its debut this week, trading on the New York Stock Exchange Friday under the symbol DG. Dollar General, which began in 1955 as one store in Kentucky, now has 8,700 stores, in 35 states,  booked $11,127 million in sales over the last 12 months.

The $750 million offering of the retailer controlled by private equity firm Kohlberg Kravis Roberts & Coin, plans to sell 34.1 million shares for between $21 and $23 a share.  At those prices, Dollar General would be valuing itself more richly than competitors like Target Corp, Wal-Mart and Dollar Tree. Still Morningstar Inc. analysts have labeled the initial public offering “high interest,” a term used sparingly by the research firm this fall.


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