First, the Wonderjock and Now, Banana Undies

March 6, 2010

(ChattahBox)—Scottish actor Ewan McGregor is a big fan of AussieBum’s exotic men’s underwear, and so are a number of Australian and American soldiers stationed in Iraq. The undies, include an extremely popular model of male-enhancing drawers named Wonderjock. The Wonderock technology, now called Boosterjock, is also added to its swimwear to enhance a man’s package as he exits cold water. Too bad the Boosterjocks weren’t available when George Costanza needed them. And for customers on a health kick, there is underwear made with “vitamin-enriched” fabric that releases nutrients into the skin. Now, AussieBum has come up with banana underwear, which is made with eco-friendly banana bark.

The Sydney, Australia based private company has seen its sales mushroom, since Sean Ashby, a self-described unemployed bum, began the online business on a shoestring budget in 2001. The company first started out making men’s swimwear, but soon expanded into a line of men’s undies using unique materials. The company operates exclusively online, with no brick and mortar storefronts, and even promotes its “cozzies,” and “boardies” on the online social networking community Second Life.

AussieBum’s Lloyd Jones, said the banana drawers, made with 27 percent banana fiber, 64 percent cotton and 9 percent lycra, are lightweight and absorbent.

“Naturally you can’t really add anymore banana fiber than that because it might be a bit squishy,” said Jones, adding that customers don’t have to worry about being attacked by a gang of hungry monkeys, because the underwear doesn’t smell like bananas.

Source: Reuters


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