Google Nexus One Online-only Sales Model Failing

March 9, 2010

(ChattahBox) – Google hoped to revolutionize the smart-phone industry by selling its phone, the Nexus One, directly to consumers online. But so far that sales model has failed or it’s at least a lot weaker than Goldman Sachs analysts had originally expected. Goldman Sachs has revised its estimate for Nexus One sales downward from 3.5 million phones sold in 2010 to just 1 million. In its first month, the Nexus One sold just 100,000 units. Goldman says Google can boost sales to 2 million in 2011 if it launches a second phone, spends more on marketing, and sells its phones in retail stores as well. All told, Goldman rates the launch of the Nexus One like Swiss politics, “neutrally.”



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