7 Content Ideas to Boost Email Marketing Engagement

July 12, 2017

Email marketing provides rewards for both a business and a subscriber. It presents a company with an opportunity to send multiple businesses messages, whilst providing a relevant, helpful email to aid a shopping experience.

However, many businesses may struggle to alter their email content month after month, which could prevent them from retaining their subscriber list. To help you turn subscribers into customers with each email, we’re offering 7 content ideas to boost your email marketing engagement.

  1. Company Updates

A subscriber joined your mailing list because they wanted to hear more from your company. That’s why you should provide company updates to help them follow any news or announcements such as a business milestone, award, history or internal changes.

  1. Unique Content

Don’t overwhelm or bore your subscribers with company information. Aim to provide them with insightful, entertaining content that is not directly related to your business. For instance, you could provide them with top ten lists, infographics, guest blogs or an informative video.

  1. Product Information

Convince a customer that a product is for them by presenting detailed product information, which could be in the form of a how-to video, case study, monthly discount or little-known uses for the item. However, don’t stick with one format. Try to mix it up each month to deliver unique content.

  1. Event Details

Ensure your customers never miss an upcoming event by showcasing it within an email newsletter, which can build up excitement. Use the platform to announce an event, sell tickets and provide information about an event or webinar they can join.

  1. Customer Service Support

Email marketing campaigns can help to reduce the amount of help desk calls to a business, as you can create customer service support articles or tips to answer common questions. For instance, you can post FAQs, customer service case studies, free resources and before and after stories.

  1. Company Discounts or Packages

Everyone loves a great discount, right? Well, one way to boost engagement with your brand is to provide a discount or package your subscribers can enjoy. Aim to provide exclusive deals that will encourage people to subscribe to your account before booking a package or taking advantage of a discount code.

  1. Behind-the-Scenes

Email marketing not only provides an opportunity for you to learn a little more about your customers, it allows them to learn more about your brand. Showcase the faces that make up the company with a team spotlight, introduction and bio, or an employee guest blog.

You can include everything from photos your customers have chosen to share to information on a customer rewards program. This will convey your brand’s personality and ensure customers are able to connect with your company.

Once you have chosen your content topics, all that will be left to do is to create a striking email to the right subscribers. Use marketing automation tools to schedule content based on a customer’s journey and ensure that they receive the right email at the right time.


Comments

One Response to “7 Content Ideas to Boost Email Marketing Engagement”

  1. Iwriteessays review on August 28th, 2017 6:36 am

    Amazing article! I guess each company should follow these easy steps if they want to succeed. Business is not hard if you know some basic tips.

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