4 Ways Law Firms are Using Online Marketing to Their Advantage

June 2, 2017

Any business that isn’t utilizing an online marketing strategy is undoubtedly missing out on a sizable chunk of business, as well as countless opportunities for expansion. Law firms have historically been aggressive at marketing because building a robust portfolio and resume is an extremely important way to sway clients in their favor. It seems as though every major firm has a well-designed site and a marketing team to take care of lead generation on a full-time basis. Even smaller firms are investing considerable budgets into enhancing their online presence and increasing outreach. With that said, here are four ways in particular that law firms are using online marketing to reach their full potential.

1. Targeting a Specific Audience

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How to Conduct Business More Effectively Online

May 29, 2017

Are you struggling to succeed with your online business? Every company should have some kind of online presence, but many business owners and business decision makers are slow to embrace the latest internet technologies, or they are confused about how to make the most of these latest developments. Below are some of the ways you can start conducting business more effectively online.

Get the Technical Aspects of Your Online Business Right

The technical aspect of doing business online frightens away many business professionals. However, if you can overcome the technical obstacles that exist, carrying out your business affairs online is very similar to the way you would work offline in a brick and mortar company.

An example of a technical area of your online business that you need to get right is website hosting. The hosting you use should be provided by a reliable, professional hosting company like the provider found at www.bestwebhosting.co.uk. Once you are comfortable with the technicalities involved, you can start to focus on building your business and reaching out to other people.


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Is Ad Blocking Harming Company’s Advertising Plans?

May 19, 2017

Marketing professionals put a lot of time, research, and energy coming up with the perfect advertising plan that will reach the consumer/client in all of the top ways. So what happens when consumers are quick to employ ad-blocking? How much of an impact does ad blocking have on a company’s advertising efforts? Is it harming them?

Ad Blocking is Nothing New

It seems as though ad blocking is being talked about by pretty much everyone in the industry at the moment, but in fact, it’s nothing new. Ad blocking software tools have actually been around for a few years now. They are found on all the top web browsers and have varying degrees of blocking power.

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How to Manage Business IT Systems More Effectively

May 18, 2017

Do you focus enough attention on the IT systems in your business? The latest business equipment and applications have never been as important as they are now and it’s essential to manage these systems as well as you possibly can. Below are some of the ways you can manage business IT systems more effectively.

Prepare for the Worst-case Scenarios

Nobody likes to think about all of the things that can go wrong in a company. However, in order to deal with any possible failures or problems with your IT systems, it’s crucial to identify all of the things that can put your business at risk.

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How to Plan the Perfect Graduation Party

February 3, 2017

If your graduation from your online masters in counseling from Bradley University is fast-approaching, then the time is right to start planning the perfect graduation party. You’ve put in all the necessary work for your online counseling degree, you’re ready to get out into the job force and start to help clients, but there’s no reason not to take a moment to celebrate all you’ve achieved with those who are closest to you.  There are a few different party styles we’ll take a look at so you can find one that matches your personality.

An Elegant and Small Celebration

If you find yourself a bit on the shy and reserved side, then an elegant and small celebration with family and/or friends is probably the way to go. It still gives you a chance to celebrate your achievements, but it’s nothing too over the top.

Ideal venues for this kind of celebration include a fine-dining restaurant, a trendy pub, a backyard garden party, or even a special dinner you’ve planned at your own house. If you’re going with elegant and small you want the emphasis to be in the details such as the food, drinks, décor, and atmosphere.

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Banks hold major information advantage over other investors

February 1, 2017

Maybe Gordon Gekko was right when he said that information was the most valuable commodity of all. A new study showing major investment advantages for banks in countries where public economic data is scarce seems to support that claim by the fictional corporate raider in the 1987 movie Wall Street.

The study, conducted by a former Wall Streeter-turned academic, shows that banks – armed with superior access to local private information due to their extensive investments and relationships – enjoy major advantages over other investors. Direct and portfolio investors, for example, were shown to have far less access to similar information, and were consequently more hesitant to invest.

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Demand for MBAs Continue to Rise

January 24, 2017

Despite the recent turmoil, the economy is growing at a steady rate. More jobs are being created as companies are expanding domestically and to new markets. Most of these newly created jobs are mid- to top-level management jobs that require specific sets of skills and expertise. Filling these jobs are not always easy, especially since companies have specific needs and requirements to meet as well.

The steady shift has sparked an increase in the number of professionals going back to school. Companies have started giving incentives to employees who are willing to spend the extra time to pursue a business degree, particularly an MBA.

More Courses and Programs

The education landscape is more than ready to meet this increasing demand. Top universities such as Rutgers Online are making their online courses available to more students. These courses are fully accredited and require students to meet the same standards as their offline colleagues. This means graduates can be expected to have the required skills and knowledge to perform well in the job market.

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Trump presidency to affect the quality of financial reporting information

January 20, 2017

The number of companies using ‘creative accounting techniques’ can be expected to increase in Republican-governed states and decrease in Democrat-governed states when Donald Trump becomes US President tomorrow, according to new research from the University of Bath.

Widely seen in recent accounting scandals, companies under pressure from analysts and investors can resort to manipulating financial reports to hide financial performance, or at best present an overly positive impression of the company’s profitability, through practices known as ‘earnings management’.

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Colonel Sanders KFC marketing was ahead of its time

August 3, 2016

Instilling trust among first-time customers has been a problem for online retailers since the dawn of e-commerce. Now research shows that sometimes the simplest of fixes can reassure would-be buyers.

In “Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers,” forthcoming in the September 2016 issue of the Journal of Retailing, a clutch of marketing experts demonstrated that including even a photo of a store or of a business owner on a shopping site – something visual and representational – can encourage wary buyers to make a purchase from a vendor with which they were unfamiliar. The research was conducted by Professors Peter Darke, of York University; Michael K. Brady, of Florida State University; and Andrew E Wilson, of Saint Mary’s College of California; and consultant Ray L. Benedicktus, of Lieberman Research Worldwide. Read more

How 5-star online customer reviews can backfire

August 3, 2016

It may be counterintuitive, but the more positive online reviews a product gets may actually lead to a net negative profit for the retailer. That’s the conclusion of new research by a team of marketing experts from a Dutch and a German university that will be published in the September 2016 issue of the Journal of Retailing.

In “To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns,” Professor Tammo H.A. Bijmolt and PhD candidate Alec Minnema, of the University of Groningen, and Professors Sonja Gensler and Thorsten Wiesel of the University of Münster, analyze more than two years of sales data from a major European online retailer – a total of almost 9 million page views and 631,063 purchase transactions for 2,164 different products in the electronics and furniture categories. Read more

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