Alcoholics Anonymous and the Original 12-Step Manuscript

August 7, 2017

Alcoholics Anonymous is a program dedicated to helping people through the darkest part of their lives. They are a worldwide support group for recovering alcoholics (and, now, any addiction). AA has grown from 2 members to nearly 2 million  since its inauguration. An AA Meeting offers addicts a safe, supportive environment at no cost. The 12 Step Recovery Program has been used for decades. The publication is heralded as “The Bible to Millions.” You could only imagine how much the original manuscript, filled with handwritten edits and notes by AA founders, would be worth.

 Here’s a hint: the auction house, Profiles in History, estimates anywhere between 2 and 3 million USD. The last time it sold at auction was in 2004 to William A. Shenk for $1.57 million. It was then sold again in 2007 to Ken Roberts for $850,000. Yet, it should have never reached that first auction house to begin with. Read more

How to Maximize Your Non-Profit on Giving Tuesday

June 30, 2017

Giving Tuesday is a global day that allows people to dig deep to donate money for charity, however only 18% of people are aware of Giving Tuesday. As a result, non-profits need to boost their charitable donations through carefully-planned, well-timed emails.

The Right Marketing Strategy

To maximize your non-profit, your digital marketing strategy must include email outreach, website messaging and social media marketing. Make sure to engage your pre-existing donors and leverage them as volunteers. Contact them over multiple platforms (email, social media, etc.) as 79.2% of volunteers are more likely to give twice as much as non-volunteers.

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Dealing with Depression: Tips for Overcoming Mental Illness

June 26, 2017

Depression is something that affects a large number of people across the world. In the U.S. alone, it has been reported that more than 15 million adults suffer from major depressive disorders.

In one way or another, everyone suffers from a form of depression during their life. Going through a divorce, losing a close family member, struggling to find a job – all of these are natural sources that will typically leave someone dejected and sad. 

However, for those plagued by major depression, the aforementioned feelings are usually a daily occurrence. Its debilitating nature can stop people from functioning in an everyday manner.

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Customer Relationship Management Systems: Why Every Business Needs One

June 15, 2017

Many business owners understand that their customers are the most valuable assets in their business. However, many of them are still using traditional methods of collecting and storing customer data. Excel spreadsheets have been used over the years to record clients’ contact information. The challenge with spreadsheets is that an organization can lose all the stored data with just one click, and third parties can also access the confidential information recorded in spreadsheets.

Some business owners store clients’ business cards in addition to the spreadsheets. Communicating with clients when their contact details are stored in a pile of business cards or an outdated spreadsheet is difficult. The most efficient way to keep and share client data is through a customer relationship management system.

What is a Customer Relationship Management System?

A customer relationship management (CRM) system enables businesses to record all information and interactions with their clients and prospects in a centralized database. Sales managers can track all the interactions between sales personnel and clients and prospects. With a CRM system, a business can categorize all its contacts and update categories as leads convert to repeat customers. The system enables staff members to record all contact information, including the phone number, email address, name, or any other identifying information.

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Website Design Mistakes that Ruin Your Business

June 5, 2017

Thanks to tools like WordPress, anyone can design a simple website for their business. For a small business owner, this is a tempting proposition. After all, what is the point in paying a website designer hundreds or thousands of dollars to create a website when you can do it yourself?

The problem is, even though there is a wealth of information online about how the internet can help your body shop achieve a prominent position in the SERPS, website design is not as straightforward as you might think.

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4 Ways Law Firms are Using Online Marketing to Their Advantage

June 2, 2017

Any business that isn’t utilizing an online marketing strategy is undoubtedly missing out on a sizable chunk of business, as well as countless opportunities for expansion. Law firms have historically been aggressive at marketing because building a robust portfolio and resume is an extremely important way to sway clients in their favor. It seems as though every major firm has a well-designed site and a marketing team to take care of lead generation on a full-time basis. Even smaller firms are investing considerable budgets into enhancing their online presence and increasing outreach. With that said, here are four ways in particular that law firms are using online marketing to reach their full potential.

1. Targeting a Specific Audience

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How to Conduct Business More Effectively Online

May 29, 2017

Are you struggling to succeed with your online business? Every company should have some kind of online presence, but many business owners and business decision makers are slow to embrace the latest internet technologies, or they are confused about how to make the most of these latest developments. Below are some of the ways you can start conducting business more effectively online.

Get the Technical Aspects of Your Online Business Right

The technical aspect of doing business online frightens away many business professionals. However, if you can overcome the technical obstacles that exist, carrying out your business affairs online is very similar to the way you would work offline in a brick and mortar company.

An example of a technical area of your online business that you need to get right is website hosting. The hosting you use should be provided by a reliable, professional hosting company like the provider found at Once you are comfortable with the technicalities involved, you can start to focus on building your business and reaching out to other people.


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Is Ad Blocking Harming Company’s Advertising Plans?

May 19, 2017

Marketing professionals put a lot of time, research, and energy coming up with the perfect advertising plan that will reach the consumer/client in all of the top ways. So what happens when consumers are quick to employ ad-blocking? How much of an impact does ad blocking have on a company’s advertising efforts? Is it harming them?

Ad Blocking is Nothing New

It seems as though ad blocking is being talked about by pretty much everyone in the industry at the moment, but in fact, it’s nothing new. Ad blocking software tools have actually been around for a few years now. They are found on all the top web browsers and have varying degrees of blocking power.

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How to Manage Business IT Systems More Effectively

May 18, 2017

Do you focus enough attention on the IT systems in your business? The latest business equipment and applications have never been as important as they are now and it’s essential to manage these systems as well as you possibly can. Below are some of the ways you can manage business IT systems more effectively.

Prepare for the Worst-case Scenarios

Nobody likes to think about all of the things that can go wrong in a company. However, in order to deal with any possible failures or problems with your IT systems, it’s crucial to identify all of the things that can put your business at risk.

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Gold Standard Treatments for Endometriosis

May 17, 2017

Endometriosis is a common condition where the tissue lining of the womb is found in other parts of the body. This condition affects many women in their thirties onwards, but it can also affect young girls about to enter puberty and teenagers. Endometriosis is a long-term condition that can have a significant impact on your life, and as well as the physical symptoms, it can lead to psychological problems such as depression if it begins to impact your everyday life. It can even lead to infertility. However, there are treatments and coping mechanisms which do not have to be as un-luxurious as the condition itself. The treatments below are both highly recommended and offer a beneficial combination of methods for treating and coping with endometriosis.

 Excision Surgery

The removal of endometriosis is most successful with a deep-excision surgery. This surgery aims to relieve pain and patient symptoms by removing the inflammatory tissue and each visible endometriosis lesion upon laparoscopy. Read more

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