Buy One Car, Get Another Free

December 6, 2008

Antwerp, Belgium ( ChattahBox) — Like the happy hour at cocktail restaurant or a year end fashion sale, a car dealer is offering a – Buy One Get One Free Offer at his car showrooms. Antwerp-based Cardoen dealership sells about 10000 new and nearly-new cars every year. It has started a promotion to lure customers in, where prospective buyers can choose from a range of new, full-priced cars with a starting price of 22,800 Euros and take their second pick free from a selection that goes up to 14000 Euros.

Cardoen’s Commercial Director, Ivo Willems, stated that interested car buyers have been pouring in from all over the Belgium and abroad. Cardoen’s eight showrooms are attending to 10 times more visitors than their usual days since the promotion began. The offers started in November 2008 and will last till December 15.

Willems states that car distributors in southern Europe had been anxious to offload their cars to Cardoen while offering huge discounts. Thus, Cardoen was able to run the promotion without losing any money.

Auto industry around the world has been witnessing the toughest times ever. Such a promotion underscores the gravity of the situation that the car industry is facing in the wake of ongoing current credit crisis.


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