Gloria Allred Says Tim Tebow’s Super Bowl Ad ‘Misleading Advertising’

January 30, 2010

(ChattahBox)—-Tim Tebow is a well-known Heisman Trophy winning quarterback who led the Florida Gators to two titles, and by all accounts has a brilliant career ahead of him in the NFL. He is also a devout evangelical Christian who has spent his college years endlessly bible-thumping and proselytizing about God. And he is famous for his Jesus eye patches, which he inscribes with biblical verse numbers, before every game. Now, Tebow and his missionary mother Pam, are at the center of a Super Bowl advertising controversy, which has raised the sensitive issues of mixing religion and sports and the appropriateness of airing divisive advocacy ads, during the Super Bowl. Although CBS and other networks have long adhered to a policy of refusing to air advocacy ads during the Super Bowl, suddenly this year, the network decided to air an anti-abortion propaganda spot paid for by the conservative Christian group Focus on the Family. The ad features Tebow and his mother Pam, in which Pam Tebow relives a harrowing tale of being pregnant with Tim, while on a missionary trip to the Philippines. Pam Tebow says she fell ill, and was told she should get an abortion, but she choose life instead, and the result is her strapping and talented football hero son.

The controversial ad with the tag line, “Celebrate Family, Celebrate Life,” has received criticism from many quarters, including womens’ groups. But famed womens’ rights attorney Gloria Allred has a different take on the Tebow ad. Allred is questioning the veracity of Pam Tebow’s claims, declaring that besides being controversial propaganda, the ad may also violate federal law banning misleading advertising.

In an interview with RadarOnline, Gloria Allred claims that she doubts Pam Tebow’s claims, because since 1930, abortion has been illegal in the Catholic country of the Philippines. The anti-abortion laws are so strict in the Philippines, that exceptions are not allowed for rape or incest, or even the health of the mother. There is no law in the Philippines that expressly authorizes abortions in order to save the woman’s life.

According to the account in RadarOnline:

“Allred says she believes it an impossible scenario to believe that Philippino doctors would of ever suggested abortion as a viable option for Tebow in the first place. And when you learn that physicians and midwives who perform abortions in the Philippines face six years in prison, and may have their licenses suspended or revoked, and that women who receive abortions – no matter the reason – may be punished with imprisonment for two to six years, it’s easy to see why.”

Allred sent a letter to Les Moonves, the President and CEO of the CBS Corporation, in which she threatened to sue the network for misleading advertising if the spot did not include the information that abortions are illegal in the Philippines. “This is not just another ad. Women’s lives are at stake. No woman should have to live in a country where abortion is illegal as it once was in the U.S. And was and is in the Philippines,” wrote Allred. “No sugar coated religiously inspired ad which fails to give all of the relevant facts should be permitted to air on CBS or anywhere else,” Allred added.

Allred hopes the controversial ad is never aired, saying that she expects that the “Federal Communications Commission and the Federal Trade Commission will be watching it and evaluating it for misleading advertising too.”

“If this ad airs and fails to disclose that abortions were illegal at the time Ms. Tebow made her “choice”, then I intend to file a formal complaint of misleading advertising with those federal commissions.”

After receiving criticism for agreeing to air the Tim Tebow ad, CBC announced a change of policy, saying it would consider other advocacy ads that are produced “reasonably.” But the network just refused to air an ad from, a dating site for gay men and a GoDaddy ad. CBS and other networks had previously refused to run advocacy ads from groups, such as People for the Ethical Treatment of Animals, the United Church of Christ and

Jehmu Greene, president of the Women’s Media Center wants CBS to pull the controversial ad. “An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year — an event designed to bring Americans together,” said Greene.

And Terry O’Neill president of the womens rights advocacy group NOW also condemned the ad as anti-abortion propaganda that is harmful to women. “The goal of the Focus on the Family ad is not to empower women. It’s to create a climate in which Roe v. Wade can be overturned,” O’Neill said. “Focus on the Family has cynically set it up so they can say anyone who disagrees with airing this ad is disrespecting one woman and her choice. NOW respects every woman’s right to plan her own family and insists our laws do the same,” added O’Neill.

Even some members and supporters of the group sponsoring the ad, are not happy with it. Focus on the Family is paying an estimated $2.5 million to $3 million for the spot, at a time when the organization is experiencing financial problems and just laid off hundreds of employees.

Tim Tebow, has always worn his religion on his sleeve, or rather his eye patches, and he feels there is nothing wrong with airing the spot during the Super Bowl. “It’s a good time and place,” Tebow said. “There are a lot of people watching. It’s a great opportunity to share a very happy and special story about my mom fighting for me. There are a lot of great things in that.”

The Super Bowl game between the Indianapolis Colts and the New Orleans Saints airs on February 7. And the brewing controversy over The Focus on the Family’s ad featuring Tim Tebow and his mother, will continue right up until the 6:30 PM ET kickoff time and beyond.

See RadarOnline for more.

Photo Source: AP


28 Responses to “Gloria Allred Says Tim Tebow’s Super Bowl Ad ‘Misleading Advertising’”

  1. Rob on January 30th, 2010 2:03 pm

    Glorida Alred, ( she looks more like Heath Ledger as the Joker or maybe even Grandma from Christmas vacation….”..Is Rusty still in the Navy ? “..), boy, she sure struggles to remain relevant. She appears to be a non-sexual form of Kim Kardashian. I wonder why there’s no sex ( See the Joker comment above). Could we please slather her up with a bucket of preparation H ? Now Gloria please be a good girl and formally establish your reality show with an actual time slot. That way those of us who don’t want to see you will know when and where you will rear your irrelevant persona and can take the appropriate steps to avoid you.

    P.S. who does your makeup, a mortician ?

  2. concerned mother on January 30th, 2010 2:29 pm

    in the philippines under the principles of the general criminal law, an abortion may be legally performed if the mother’s life is in danger.

  3. Won’t someone think about the children? « The Sonia Show on January 30th, 2010 3:27 pm

    […] abortion and her son grew up to be a “famous” football player, is most likely full of lies, but anyway […]

  4. Lance on January 30th, 2010 4:31 pm

    Two Problems:

    1. While Pam was in the Philippines when she fell ill, it was American doctors who recommended that she have an abortion.

    2. The money to air the ad was donated to Focus. They are not spending it out of their budget.

    All the facts please.

  5. Mike on January 30th, 2010 4:36 pm

    There is such an easy way to resolve this to ensure that both sides of this story are told. Tim Tebow tells the story of his ‘almost’ aborted life, and immediately afterward a pro-choice ad can run telling the life of someone that was aborted.

  6. Who? on January 30th, 2010 5:05 pm

    Here’s some more errors:

    1) By all accounts of scouts and people who know anything about the NFL, Tim Tebow’s NFL career is far from certain. He didn’t play a pro-style offense at Florida, and just this week was his first time under center, and he couldn’t even take the ball cleanly from the center (as opposed to in shotgun formation). Draft experts don’t even recommend picking him before the 3rd round. He’s likely never going to be an NFL starting quarterback, and if he is it will take years since he needs to be retrained on how to throw the ball, take snaps under center, etc.

    2) It’s eye black, not eye patches. Tebow’s not a pirate.

  7. Georgia_Jim on January 30th, 2010 6:39 pm

    The road to hell is paved with good intentions. No body questions Tebow’s beliefs but his support of the political religious group “Focus on the Family” is my problem. Focus on the Family is nothing more than a religious group that uses religion for political motivations. Their are good Christians on both side of politics and this group hurts the religious community more than it helps. The Super Bowl is a celebration of the games for all types of people and social beliefs and not is a place for a Ad that divide fans of the game.

  8. Steven Ertelt on January 30th, 2010 6:56 pm

    Join, Americans United for Life and 76,000+ people as we support Focus on the Family and their pro-life ad celebrating Tim Tebow and his mother’s decision to not abort him.

  9. Teri on January 30th, 2010 6:57 pm

    I think the follow-up ad should be from a jailed, abusive drug addict whose mom decided to keep him but had no money or good sense to provide a good life for him. That’s reality people.

  10. Better life on January 30th, 2010 7:03 pm

    For the record, Nobody is pro abortion (This is a political term), they are either Pro Life or Pro Choice. Please educate yourself before you write a article.

  11. asrai on January 31st, 2010 4:46 pm

    Good for her for fighting for the child she wanted who was healthy. Good that she could do that.

    Bad for the women who aren’t so lucky; either an unwanted preganncy or to be pregnant with a child who cannot surive.

    What women do with their bodies is no one’s damn business but their own (and their partners to some degree, but that’s another issue all togehter). If you aren’t a pregnant woman seeking an abortion for any reason, keep your trap shut, you have no idea.

  12. Search Tebow Superbowl Ad | Tech News on February 1st, 2010 1:22 am

    […] Gloria Allred Says Tim Tebow's Super Bowl Ad 'Misleading …(ChattahBox)—-Tim Tebow is a well-known Heisman Trophy winning quarterback who led the Florida Gators to two titles, and by all accounts has a brilliant. Read more […]

  13. What Would Jesus Say? on February 1st, 2010 1:34 am

    There is such an easy way to resolve this to ensure that both sides of this story are told. Tim Tebow tells the story of his ‘almost’ aborted life, and immediately afterward a pro-choice ad can run telling the life of a Christian woman who had an abortion. Either incest. Rape. Her health. Her own personal relationship with God. There is NOWHERE in the Bible that specifically mentions, much less disapproves of, abortion.

    If you say “thou shalt not kill” has any relation to abortion, yet advocate for continual war in either Vietnam, Iraq, Afghanistan, etc. than “they shall know you by your love” — which is to say your hypocrisy.

    Women facing abortion situations need love, choice, and their own relationship with God. Not a male God defined by predominantly male, opportunistic politicians. God is neither male nor female, both yet neither.

  14. Michael on February 1st, 2010 1:49 pm

    This a deffinately a smear-piece against those of us who are pro-life, and think THAT should be a “choice,” instead of the state sponsored infanticide that has occurred in th U.S. for the last 18 years and the senseless killing of over 50 million innocents.
    As for the outrageous claims of “propaganda” spewing out of Ms. Allred’s hole that are associated with this ad and this movement, they are totally insane! When abortion was illegal here years ago, women could still obtatain them if they wanted one. The Phillipines is no different.
    You want some REAL propaganda? Go to any “pro-choice” web site. There’s stuff on them that Hitler would be proud of!

  15. Cal on February 1st, 2010 3:03 pm

    Gloria Allred needs to find something better to do than this. Seriously. She’s arguing the fact that it was illegal and she would’ve gone to jail and questioning wether her motive to not abort was due to her faith or to the legal repurcussions of it. C’mon, give me a break. Get a life Allred.

  16. Q on February 1st, 2010 3:35 pm

    Better life: What a load of BS.

  17. MistressOftheLark on February 1st, 2010 4:48 pm

    I support the content, the time, and the message of this commercial. Any woman that gets upset over it probably has had too many abortions in her life and commercials like this one only serve to shame and humiliate them. Get over it Gloria…

  18. Pam on February 1st, 2010 5:10 pm

    This is all about politics and to pretend it isn’t is simply sad. I don’t have an issue with that ad. What I do have an issue with is the thought that women who has faith might make a choice (legal right) to do something different. The issue you is judgement either way you look at it. Why does the ad have to played during the Super Bowl? You see these ads when people are campaigning. This is what this is people. Look at what is happening in politics today. Conservative shift in the air.

  19. Jason on February 1st, 2010 8:05 pm

    I am so sick about hearing about this so-called “news” and Gloria Allred! The ad is just that, an “advertisement”. It is to push the agenda of Focus On The Family and it pays CBS. If another group had the money and wanted to run a Later Day Saints or Muslim ad right now, my guess is that they would run as well, and that people wouldn’t be so offended. This entire issue is about the almighty dollar and not the content of the ad.

    What is amazing to me is how Gloria Allred argues that the ad somehow lies to the American people, that what Tebow’s mother says she experienced could not have happened and that “people want to watch the game, not the ads..”. If she is so apalled by Focus On The Family’s political involvement, perhaps she should show them by example how to stay out of the political arena and keep her left-wing political agenda to herself.

    This is about money. So, let’s not pretend that Gloria is really protecting anything, or for that matter, stands for anything. And, Gloria, don’t speak for the American people, you certainly don’t speak for me.

  20. Paul Anthony on February 1st, 2010 9:41 pm

    As someone said above, the terms are ProLife and ProChoice. Well, Tim’s Mom made her CHOICE and we now experience the result. It doesn’t matter if he actually goes on to the NFL or not, it doesn’t matter if it was actually illegal in the PI at the time or not, the Pro”Choice” (the choice they want you to make is abortion) group doesn’t want to see the choice of Life to be made and celebrated because it reduces their position, plain and simple. And a lot of them are acting out because they can feel the change in the political wind coming and they don’t like it.
    Gloria, generally I am entertained by seeing you when you get involved. Please take the time to get better educated on this issue before you make any more of a fool of yourself. I suggest you get some prayer counseling. I will lift one up for you in the mean time.

  21. Paris Sailin on February 1st, 2010 11:48 pm

    Michael at 1:49 pm

    Abortion was never “illegal” in the United States. Individual states could allow or not allow them. Abortion was legal in Oregon, for example, before Roe v. Wade.

    If Roe v. Wade was ever overturned (it won’t be), that would mean that it would again be up to individual states to keep it legal or to make it illegal in that state.

    It’s been projected that if this was to occur (and it won’t), that most states would opt to keep abortion legal in at least most circumstances, and the number of clinics in the country that would have to stop doing abortions is about 11 clinics.

    So, keep spewing and please hold your breath waiting for Roe v. Wade to be overturned, while contemplating what that would really mean (see above).

  22. CMarie on February 2nd, 2010 12:25 am

    Funny how people always think they have the “big” comeback answer/comment. There’s only pro-choice or pro-life…oh really? Pro-choice doesn’t mean choice, its the choice to choose death. Lets stop playing games people-talk about politics at its ripest. And, please get off the bashing of “religionist” things such as Focus on the Family – first of all, its a CHRISTIAN organization, not RELIGIONIST…if you’re a Christian you know the difference.

  23. John Mitchell on February 2nd, 2010 10:52 am

    Whoever is making the decisions at CBS is obviously a dyed in the wool bible thumper. They have accepted this add while turning away adds for GoDaddy and manChrunch. Thanks CBS for turning the Super Bowl into an us or them situation comedy. By the way, whats the deal with Tebow’s eye black with bible verses. No one from the NCAA is saying anything about it, but I would bet my house if a player showed up on the field with Praise Allah on his eye black this trend would come to a swift end.

  24. heather on February 2nd, 2010 10:39 pm

    I love how Ms. Allred is already planning to file a lawsuit and she hasn’t even seen the ad, is just going off what’s she read. She must be trying to revive her career, first she jumps into the Tiger Woods scandal and now this. Duh, false advertisement is all around us. Maybe if she figures that out, she can continue this fun bout of self promotion.

  25. Hoping for the Right Decision on February 2nd, 2010 10:44 pm

    Two things:

    CBS has a right to publish what it chooses to do. Shouldn’t we trust the judgement of this station especially considering that we have not even seen that add yet, but are judging this advertisement on assumptions that could be completely false?

    Gloria Allred, you may want to visit this site before saying things like that

    Thanks to Punisher who first posted this on a comment on for finding this.

  26. Ben on February 3rd, 2010 3:46 pm just conducted a study with 602 viewers of a news clip regarding the Focus on the Family organizations’ Super Bowl ad. Results found that while the majority of viewers (62%) reported that the ad should not be pulled, pro-choice viewers were split on whether it should be aired. The majority of pro-life viewers (75%) indicated that the Super Bowl was an appropriate platform for controversial ads regarding social issues, while the majority of pro-choice viewers (66%) reported that the Super Bowl was not an appropriate platform.
    More in-depth results can be seen at:

  27. MarieL on February 6th, 2010 11:01 am

    Religious groups have the right to speak, to be in the public square, to debate. That’s a right, not a privilege. Freedom of religion. Religion isn’t some private activity to be excluded from public view. This is is simply presenting one woman’s choice. Of course, Focus on the Family is conservative – why does that give it less rights than a gay dating service, or a web site developer?

    Of course this is about politics -it’s also about ethics, choice and information. The bias in this article is blatant. It states “women’s groups” are against this ad. What “women’s groups”? NOW? NARAL? Liberal women’s groups, Pro-choice, pro-abortion “women’s groups” may be, but all are not. Language is and always has been one of the ways the media makes the liberal agenda’s viewpoint the norm. Until fairly recently, it was pro-choice and anti-choice. NOW was quoted as if it represented all women. However, based on its own tax returns, NOW has inflated membership numbers for years, and is dwarfed by the much larger, much more active Concerned Women for America. But when was the last time NOW was treated as just ONE voice or opinion? Look at the treatment of FOX news: radical right, conservative, dangerous. Yet, even their opinion shows have a variety of commentators: Alan Colmes, Juan Williams, Susan Estrich, Mara Liasson. Yet “Organizing for America” insults and demeans that reality, to the point of dismissing and denigrating Williams and Liasson who are nationally recognized and respected journalists. CNN dumps Glenn Beck, among others, and there’s barely a ripple (and that ripple is praise). Fox drops Marc Hill and it’s discrimination, right wing purification. The problem is the Fox dares to be conservative, when ABC, NBC, CBS and especially MSNBC see liberal political and social views as the norm. The reality is that most American are actually to the right of center, more and more young people are pro-life (especially in the latter stages of pregnancy) and we want more than political talking points passing as news.

  28. Jeremy on February 8th, 2010 2:43 am

    asrai…it’s a free country…we can speak if we want to. if you don’t like to hear others opinions…shut your doors..turn off the radio..turn off the lights…and just keep yourself locked up and keep your hands over your ears and close your eyes…then and only then will your opinion be the only one that matters.

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