How to Maximize Your Non-Profit on Giving Tuesday

June 30, 2017

Giving Tuesday is a global day that allows people to dig deep to donate money for charity, however only 18% of people are aware of Giving Tuesday. As a result, non-profits need to boost their charitable donations through carefully-planned, well-timed emails.

The Right Marketing Strategy

To maximize your non-profit, your digital marketing strategy must include email outreach, website messaging and social media marketing. Make sure to engage your pre-existing donors and leverage them as volunteers. Contact them over multiple platforms (email, social media, etc.) as 79.2% of volunteers are more likely to give twice as much as non-volunteers.

Email Outreach

Did you know that email marketing accounts for one third (33%) of online fundraising revenue? It’s an effective way to boost brand awareness, deliver targeted emails via segmentation and engage with existing donors. In fact, 88% of dollars raised on Giving Tuesday comes from 12% of donors. Regular emails can therefore help to retain your donor base.

Connect with Your Volunteers

Volunteers will feel a passion and connection to your organization. As a result, they are more likely to donate to your non-profit than a non-volunteer. Campaign Monitor found emails with a personalized subject line are 26% more likely to be opened, so it’s an effective way to connect with volunteers during Giving Tuesday.

Be Mobile-Friendly

53% of emails are read on a mobile device; increasing to 75% during the holiday seasons. Use an email platform that allows you to both create and send mobile-friendly emails directly to your subscribers’ inbox. Ensuring your website is mobile friendly can also increase your donations by 34%.

Check out the following infographic for more top tips on how to maximize Giving Tuesday.



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