Prescription Drug Sales Get No Help From Big Ads

September 2, 2008

A new study from U.S. and Canadian researchers has found that prescription drug sales are not helped by big, expensive advertising....Washington (ChattahBox) – A new study from U.S. and Canadian researchers has found that prescription drug sales are not helped by big, expensive advertising.

Researchers from Harvard, and the University of Alberta carried out the study, comparing a group of French-speaking people in Quebec to English-speaking residents.

They checked on prescription data from over 3,000 pharmacies.

What they found from the study was that there was no link between the expensive advertising, and the sales of prescription drugs.

The drugs focused on included Enbrel from Wyeth and Amgen, Zelnorm from Novartis AG, and Nasonex from ScheringPlough Corp.

Sales spiked in just one of the drugs, but only for a very short period of time.

The study has been published in the British Medical Journal.


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