Pfizer Launches New Lipitor Ads Following Controversy

September 3, 2008

Gone are the Lipitor ads of old featuring Robert Jarvik, as Pfizer has launched a new set of ads to help push the drug once again...Washington (ChattahBox) – Gone are the Lipitor ads of old featuring Robert Jarvik, as Pfizer has launched a new set of ads to help push the drug once again.

Pfizer has just a few more years before their patent on Lipitor runs out, and they want to make the most of it.

The company, following the controversy surrounding their ads featuring Robert Jarvik, is going back once again to push Lipitor.

They have launched a new advertisement to help push sales of the cholesterol-lowering drug.

The new advertisements for Lipitor focus more on ordinary life, showing a heart attack survivor living thanks to Lipitor.

This is a big change from the past ads, showing Robert Jarvik rowing, running, etc.


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