Study Finds Evidence Of Colors Effecting The Brain

February 6, 2009

BC (ChattahBox) – A new study has offered the first conclusive results on the effects of colors on cognitive brain function.

While there has been extensive research on the way color effects desire, such as in sexual arousal, the results have been less then promising when dealing with cognitive neuro function, having only seen that the color red does have some ability to snap the brain into focus on tests.

But now, it has been shown that red can greatly improve the brain’s ability to focus on difficult tasks, and blue can help stimulate creativity.

“Think about red, and what comes to mind: stop lights, stop signs, danger, ambulances,” Juliet Zhu, of the University of British Columbia, explained. “People want to avoid those things, and that’s why they do better on detail-oriented tasks.”

“Blue is the color of the sky, the ocean, safety. When their environment is safe, people are more explorative.”

Zhu plans on doing further research on the psychological effects of colors, in an attempt to discover possibly damaging effects on local students that can be caused by their misuse.

The study has been published in Science.


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