Charter Drops Plan To Sell User Information To Advertiser

June 25, 2008

Major cable company Charter Communications has stated that they have suspended a plan to sell users' data on their Web surfing activity to advertisers.Washington (ChattahBox) – Major cable company Charter Communications has stated that they have suspended a plan to sell users’ data on their Web surfing activity to advertisers.

Charter had a plan in place to sell the user information to a firm called NebuAd, who was working with several Internet providers.

The idea was to get details on Internet users, which could then be used to present advertisements which were geared directly towards them.

Many in Washington D.C. and abroad were against the plan.

In the end, the company decided to suspend the plan due to concerns over the privacy of their customers.


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