Google Changes Search Algorithm: To Combat Blackhatter Cyber-Crooks

April 22, 2009

(ChattahBox)—Google announced today it’s making necessary changes to its search ranking algorithms, because of recent attacks on its search pages by so called, SEO blackhat cyber criminals. Gangs of SEO blackhatters have essentialy hijacked high-ranked Google search terms to direct users to malicious spam web pages. This change by the giant search engine, shows just how difficult it has become to provide spam-free timely search results in a new age where the former static web has now been surpassed by a live web, dominated by social bookmarking sites and viral videos.

In recent weeks, the SEO blackhatter gangs have stepped up their fresh search term hijacking by dumping hundreds of spam links into comment and discussion areas of social sites, jumping to the top of search page rankings. PandaLabs recently alerted Internet users to a blackhat scheme that created over a million links to malicious webpages using search terms for auto part queries.

Google users looking for auto car parts for example would have received nearly 10 pages of search results directing them to spam attack webpages. This development must have terrified Google, worried that its reputation as the top, most reliable search engine, may be going down the tubes with the advent of the live web and the clever blackhatters.

The problems facing Google and other search engines stem from the new buzz word in SEO quarters, link velocity, which refers to the speed of new links arising from one newly created webpage. With the live web thirsting for up to the minute fresh content, bursting from social bookmarking and network sites, embedded videos and the real-time new kids on the block, Twitter and Friendfeed, Google and other search engines now view link velocity as evidence of fresh content.

In the past with a more static web, Google devalued numerous link bursts emanating from a single new webpage, treating it as a spammer at work, placing more emphasis on the age of a web site. Now the tables have completely turned on Google and have wrecked havoc on its previously reliable algorithms.

Link velocity is now valued the most, with numerous links and viral videos from a single source, seen as fresh content, earning a top spot on the search ranking pages. And that’s how the blackhatter gangs foiled Google’s search algorithms and exposed its vulnerability to spammers. The cyber crooks manipulated Google’s top ranking of links from social networking sites, viewed as reliable sources of fresh content.

Google didn’t provide any details of the changes to its search ranking algorithms, but it said the changes would go a long way towards cutting down on blackhat spammers, but not entirely stopping it.



4 Responses to “Google Changes Search Algorithm: To Combat Blackhatter Cyber-Crooks”

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