AP Seeks to Rival Wiki in Search Engine Rankings

August 13, 2009

(ChattahBox)—According to a piece by the Raw Story, the Associated Press has major plans in the works to remake its entire business model, including a centralized AP landing page that other members of the wire service would link directly to. Combined with a news topic page of fresh aggregated content, the AP hopes to increase its search engine rankings to rival Wikipedia’s.

A recent article on AP’s plans by Zachary M. Seward of the Harvard University’s Nieman Journalism Lab, discussed confidential AP documents the site obtained, detailing AP’s plan to garner its share of online revenue entitled, “Protect, Point, Pay — An Associated Press Plan for Reclaiming News Content Online.”

The plan proposes to withhold exclusive AP news content from newspapers’ online news sites, directing the papers to link directly to AP’s centralized servers. The print versions of the member newspapers would still be allowed to print AP exclusive content. News stories that are widely reported, which the AP plan refers to as “utility” content would be made available to members’ Web editions.

The goal of the AP’s plan is to take control of its content and benefit financially from it. Allowing exclusive content to be widely distributed would dilute its value with hypersyndication, according to the report. And centralizing its content, organized by news topics of the day, would “facilitate paid distribution of AP and member content,” according to the confidential report.

Seward believes the AP members may balk at losing control of syndicated content from its Web editions. Essentially, the AP is expecting newspapers to provide search engine optimization services to direct readers to AP’s central landing page, to increase its search engine rankings.

The report also provided greater detail into an announcement AP made last month, regarding its plans to embed tracking devices in AP content to control the content’s distribution and secure payment for its use.

Meanwhile, AP’s competitor news service Reuters is waiting on the sidelines, ready to pick off any unhappy AP customers. Chris Ahearn, media president at the Reuters news service, unlike AP is supportive to other sites linking to its news content.

In a recent tweet Ahearn said, “Reuters stands ready to help those who wish an alternative to AP.”


One Response to “AP Seeks to Rival Wiki in Search Engine Rankings”

  1. AP Seeks to Rival Wiki in Search Engine Rankings on August 13th, 2009 8:48 pm

    […] See original here: AP Seeks to Rival Wiki in Search Engine Rankings […]

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