‘Hit The Bitch’ Campaign Sparks Accusations Of Going Too Far

November 18, 2009

Denmark (ChattahBox) – An official PSA in Denmark entitled ‘Hit the Bitch’ has sparked a great deal of controversy, with many saying that the website allowing users to virtually beat a woman gives the opposite message.

The website gives users the ability to punch the face of a model repeatedly. As they hit her face, bruises appear, and a score is kept, with messages such as “100% pussy”, all the way up to “100% gangsta”.

When 100% gangsta is hit, the woman falls to the ground, and you get the message 100% IDIOT. It is followed by the image of her sobbing and clutching at her neck, and sad music playing in the background, where a message in Danish appears to talk about the evils of domestic violence.

The use of such shocking methods to grab the attention of the public has been criticized.

“Perhaps you’re supposed to feel guilty, like a real-life abuser might, for continuing to hit the woman just to see what happens next? Who knows. Maybe something’s getting lost in translation from the Danish,” Tim Nudd of Adweek said.



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