Backlash Continues For Digg as Reddit Steps in and Reaps the Benefits

September 2, 2010

(ChattahBox Technology News) – Digg has continued to lose users after a new redesign in sparked anger in those that said it was a way of giving preference to big media organizations and celebrities. But Reddit is seeing massive benefits from the move.

According to Venture Beat, the website has seen a jump of more than 300,000 unique visits to their site per day, and their Alexa ranking has shot up. They are seeing large numbers of businesses buying subscriptions, something that was once a difficult market to crack.

“Booking big media campaigns is a big challenge for us. I think it’s that way because large companies may not be as comfortable when they don’t know what’s going to appear on the page, as opposed to a site with content chosen by web editors,” Reddit manager Erik Martin said.

“They are just not comfortable with it because they are not familiar with it. Even though our numbers are strong and everything, it’s just not as well known a brand in this world.”

Saying they are excited by the traffic and the chance it gives them to overtake Digg, they hope it will keep going from here. Especially now that they are seeing an increase in ads.

“It’s certainly an opportunity for us,” Martin said.

“A lot of it is getting people back who tried Reddit a few years ago, and also people giving Reddit a first look. A lot of people are coming from Digg and that’s great, but we aren’t adversarial to them that way. I think it would be bad for all social new sites if Digg’s not successful. But we’re excited that finally a lot of things are being written about us.”


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